The Guidance Center building at 3111 South 70th Street, Fort Smith
CCBHC Certified • Serving Western Arkansas

Mental Health Care for All of Western Arkansas

9 locations. Adults & children. Crisis to ongoing care. No one turned away.

9Locations
50+Years Serving
16Counties Served
Compassionate care at The Guidance Center
You're Not Alone

Every step forward
matters.

You don't have to figure this out alone. Our compassionate team is ready to listen, walk beside you, and help you find your path forward. No judgment. No wrong door.

Available 24/7 for crisis support: 479-999-9911

Recognized Quality Care
CCBHC Certified

CCBHC Certified

CARF Accredited

CARF Accredited

HRSA Approved

HRSA Approved

NHSC Site

NHSC Site

50+ Years Serving

Our Community

Affordable Care

Insurance & Payment Options

We believe cost should never be a barrier to mental health care. The Guidance Center is committed to making services accessible to everyone in our community.

Insurance Accepted

We accept most major insurance plans including Medicaid, Medicare, and private insurance.

Sliding Fee Scale

For those without insurance, we offer reduced fees based on household income and family size.

No One Turned Away

Financial barriers should never prevent you from getting help. We have grants and programs to assist.

Accepted Insurance Plans

Arkansas Medicaid
Medicare
Blue Cross Blue Shield
Ambetter
UnitedHealthcare
Cigna
Aetna
QualChoice

Don't see your insurance listed? Call (479) 452-6650 and we will check your benefits. Verified August 2026.

Now Available

Telehealth Services

Access quality mental health care from the comfort of your home. Connect with our licensed therapists and psychiatrists through secure video visits.

Easy-to-use platform
HIPAA compliant
Flexible scheduling
Start Your Telehealth Visit
Access Our Care

16 Counties. 9 Locations. Care Close to Home.

The Guidance Center serves families across Western Arkansas with outpatient clinics, crisis support, telehealth, and specialized programs designed to keep help within reach.

16

Counties Served

9

Clinic Locations

24/7

Crisis Support

Serving Western Arkansas

From Fort Smith to Conway, our footprint covers rural and urban communities so people can get counseling, psychiatry, addiction treatment, and crisis care without driving hours out of the way.

Cleburne County
Conway County
Crawford County
Faulkner County
Franklin County
Johnson County
Logan County
Perry County
Polk County
Pope County
Scott County
Searcy County
Sebastian County
Stone County
Van Buren County
Yell County

Specialty Program

Horizon Renewal Center

Residential addiction treatment in Booneville, complementing our outpatient network across the region.

Fort Smith

Main Campus
3111 South 70th Street, Fort Smith, AR 72903

Van Buren

2705-B Oak Lane, Van Buren, AR 72956

Ozark

1600 N. 18th Street, Ozark, AR 72949

Booneville

174 North Welsh Avenue, Booneville, AR 72927

Paris

415 South 6th Street, Paris, AR 72855

Waldron

1857 Rice Road, Waldron, AR 72958

Mena

307 South Cherry Street, Mena, AR 71953

Russellville

902 W Main Street, Russellville, AR 72801

Conway

719 Front Street, Conway, AR 72032
Established 1971

Serving Western Arkansas Since 1971

The Guidance Center is a nonprofit community mental health center that provides outpatient counseling, psychiatry, addiction treatment and 24/7 crisis care for children, adults and families across 16 counties in western Arkansas.

It has operated as a nonprofit since 1971 and no one is turned away for inability to pay.

"No wrong door policy — however you find us, we're here to help. Our commitment to this community runs deep, spanning five decades of compassionate care."

Rusti Holwick

CEO, The Guidance Center

50+Years of Impact
16Counties Served