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Are the Fortune 500 companies social?
Based on the latest statistics, it seems like they are. With 58% of the Fortune 500 on Facebook and 62% maintaining a corporate Twitter presence, they’re well into the late majority. The real question is: are they doing it well?Our buy twitter followers bet is that a lot of them aren’t, and could use a few pointers. However, there are a select few brands that millions of consumers agree are getting it right on either Facebook or Twitter, or in some cases, both. These brands provide excellent examples of best practices across these two social channels.On Facebook, the top brands are exclusively retailers like Walmart, Kohl’s and Target, or food and beverage brands like Starbucks, Coca-Cola and McDonald’s. All of these brands excel at a few things.
Levi Strauss has used social media to offer location-specific deals. In one instance, direct interactions with just 400 consumers led 1,600 people to turn up at the company’s stores— an example of social media’s word-of-mouth effect.Yet countless others have failed to match these successes: knowing that something works and understanding how it works buy permanent twitter followers are very different things. As the number of companies with Facebook pages, Twitter feeds, or online communities continues to grow, we think it’s time for leaders to remind themselves how social media connects with an organization’s broader marketing mission.Marketing’s primary goal is to reach consumers at the moments, or touch points, that influence their purchasing behavior. Almost three years ago, our colleagues proposed a framework—the “consumer decision journey”—for understanding how consumers interact with companies during purchase decisions.2 Expressing consumer behavior as a winding journey with multiple feedback loops, this new framework was different from the traditional description of consumer purchasing behavior as a linear march through a funnel. Social media is a unique component of the consumer decision journey: it’s the only form of marketing that can touch consumers at each and every stage, from when they’re pondering brands and products right through the period after a purchase, as their experience influences the brands they prefer and their potential advocacy influences others.
A marketing system is a documented repeatable, reliable and predictable process for generating new business.
When I started building systems for our businesses, I had no idea where to start. Like you, I don’t have an MBA, but I read business blogs, consume plenty of books and learn from the success of my mentors. Each source buy fake twitter followers had something I “absolutely needed” to do. Learn copywriting, email marketing, pricing, productization, SEO, SEM, social media, upsells, segmentation, process mapping, ideation, A/B testing, and on and on but the pattern across all successful businesses were the documented, and well tested, marketing systems.I happen to know a little bit about building systems and more specifically marketing systems repeatable growth. I HAD to learn this because I wanted to avoid missing the glaring component of success. I wanted to build a system, a process, for generating new business, filtering through the wrong ones, and finding GREAT marketing systems that were fun, impactful, and profitable.